Advertising, PR and Sales Promotion
| Structure Type: | Course |
|---|
| Code: | KD07BMMA207 |
|---|
| Type: | Elective |
|---|
| Level: | Bachelor |
|---|
| Credits: | 3.0 points |
|---|
| Responsible Teacher: | Viljamaa, Anmari |
|---|
| Language of Instruction: | Finnish |
|---|
Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
2 autumn |
3.0 |
2014-09-01 |
2014-12-31 |
| PK-2014 |
2 autumn |
3.0 |
2016-08-01 |
2016-12-31 |
Learning Outcomes
The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.
Student's Workload
Total work load of the course: 80 h
- of which scheduled studies: 36 h
- of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Marketing studies in virtual enterprise activities.
Contents
- The means of marketing communications; advertising, PR and sales promotion
- Integrated marketing commucations
- basics of campaign planning
Recommended or Required Reading
Vuokko, Pirjo. 2003. Markkinointiviestintä merkitys, vaikutus ja keinot
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=46282
and other material to be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and excercises.
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign to an excellent standard, and, in doing so, take into account the judicial norms involved.
Good (4-3): The student has done the work well and participated actively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.
Assessment Methods
Excercises 60 % and exam 40 %.
Work Placement
None.
Back