Manager and mediator competence
| Structure Type: | Course |
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| Code: | KTST4T02 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Kareinen, Jussi |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2015 |
4 autumn |
5.0 |
2018-08-01 |
2018-12-31 |
| KUMU-2016 |
4 autumn |
5.0 |
2019-08-01 |
2019-12-31 |
Learning Outcomes
Students will learn to
- construct and develop brands for artists and create solutions for marketing ancillary products and for supporting sales and corporate cooperation
- apply revenue models for cultural management; apply their communication, financial anagement and contract competence
Student's Workload
Student's total workload ca 135 hours
Prerequisites / Recommended Optional Courses
Major part of studies completed
Contents
Taking command of the professional field
- structures, actors, terminology
- artists, record companies, managers, agents, booking agencies, promoters
- artists as freelancers and entrepreneurs
- managers' form of employment
Construction of an artist brand
- principles of constructing an artist brand
- consumer attention and product differentiation
- choosing target groups, customer benefits -> attractiveness
Marketing, communication and interaction
- developing manager's communication and interaction competence
- concrete means and ways of marketing artists
- manager's and artists' cooperation with media (Web, TV, radio, print)
The product development process, sales work, corporate cooperation
- developing an artist's services into products to be sold and bought
- manager's role and action in practical sales work
- construction of distribution channels in sales work
- creation of coorporate collaboration and service packages, sponsorship
Financial and contract competence
- financial management in manager's work
(budgets, cash flow, profitability, pricing)
- funding options in the development of manager and artist activities
- contract competence and legal issues
Recommended or Required Reading
will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, possibly an exam on literature, assignments, case with an artist
Assessment Criteria
Grade 5: Students understand the operating logic of manager and mediator activities and are able to work as managers or agents for artists.
Grade 3: Students understand the operating logic of manager and mediator activities and are able to work as assistants for managers or agents
Grade 1: Students understand the operating logic of manager and mediator activities.
Assessment Methods
Lecturer's assessment
Work Placement
None
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