Financial management of marketing

Structure Type: Course
Code: KD07BMMA300
Type: Elective
Level: Bachelor
Credits: 2.0 points
Responsible Teacher: Laine, Päivö
Language of Instruction: Finnish

Learning Outcomes

Student can interpret and produce accounting information in the marketing decision making.

Student's Workload

- lectures 20 h
- independent work 34 h

Prerequisites / Recommended Optional Courses

No previous studies are required.

Contents

- Cost-volume profit analysis
- Product costing
- Pricing

Recommended or Required Reading

- Järvenpää M., Länsiluoto A., Partanen V., Pellinen J. Talousohjaus ja kustannuslaskenta, WSOYpro. Luennoitsijan ilmoittamin osin.
- material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

- lectures and guided practices
- independent work

Assessment Criteria

Will be announced at the beginning of the course.

Assessment Methods

- will be agreed on when the course starts

Back