Planning Integrated Marketing Communications

Structure Type: Course
Code: LTVAMA301
Type: Elective
Level:
Credits: 5.0 points
Responsible Teacher: Rantalainen, Sirkku
Teacher Team: Mutka-Vierula, Kristiina ; Joensuu-Salo, Sanna
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
LITAKO-2015   2 spring   5.0   2017-01-01   2017-07-31  
LITAKO-2016   2 spring   5.0   2018-01-01   2018-07-31  

Learning Outcomes

Students are able to apply the basic theories of communication to plan marketing communication. They can compare the means and forms of marketing communication and draw up an efficient plan for marketing communication. Students can analyze the impact and importance of marketing communication in business image and brand building. Students know the most important legislation conserning marketing communication.

Student's Workload

Workload about 134 h
- lecturers and guided practice 60 h
- independent work 74 h

Contents

- Impact of marketing communication and various models
- Role of communication in image and brand building
- Means and planning process of marketing communication
- Media planning and integrated communication thinking
- legislation conserning marketing communication

Recommended or Required Reading

Vuokko, Pirjo. 2003. Markkinointiviestintä merkitys, vaikutus ja keinot.
Virtanen, Pertti 2010. Markkinoi ja myy oikein. Sallitut ja kielletyt markkinointikeinot.
Other material announced by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and exercises.

Assessment Criteria

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply the basic theories of communication to plan marketing communication. They can compare the means and forms of marketing communication and draw up an efficient plan for marketing communication. Students can analyze the impact and importance of marketing communication in business image and brand building.
Good (4-3): The student has carried out work well and participated actively. Students are able to apply the basic theories of communication to plan marketing communication. They can compare the means and forms of marketing communication and draw up an efficient plan for marketing communication. Students can analyze the impact and importance of marketing communication in business image and brand building.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to use the basic theories of communication to plan marketing communication. They can sort out the means and forms of marketing communication and draw up a plan for marketing communication. Students can carry out marketing communication in different kind of organizations.

Assessment Methods

Exercises 50 % and exam 50%.

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