Introduction to Marketing
| Structure Type: | Course |
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| Code: | KH00AYT10 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Teacher Team: | Juppo, Merja |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KIKO-2013 |
1 spring |
3.0 |
2014-01-02 |
2014-07-31 |
| KUTU-2013 |
2 autumn |
3.0 |
2014-09-01 |
2014-12-31 |
| MK-2013 |
1 autumn |
3.0 |
2013-09-01 |
2013-12-31 |
| KIKO-2014 |
1 spring |
3.0 |
2015-01-02 |
2015-07-31 |
Learning Outcomes
Students are able
- to recognise the connections of marketing functions to other business sections
- to analyse macromarketing environment
- to analyse microenvironment and do positioning
- to identify buying behaviour and do segmenting
- to use competitive tools of marketing
Student's Workload
Total work load of the course: 78 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- the basic concepts of marketing
- the analysis of operational environment, competitive environmet, demand and organisation
- positioning and segmenting
- core concepts of competitive tools of marketing
Recommended or Required Reading
Bergström, Seija & Leppänen, Arja. 2009. Yrityksen asiakasmarkkinointi. Helsinki: Edita
Other material will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures and independent study
Assessment Criteria
5
Student has an excellent command of the skills required in the course.
3
Student has a good command of the skills required in the course
1
Student has a satisfactory command of the skills required in the course
Assessment Methods
Written exam 100%
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