Business Basics
| Structure Type: | Course |
|---|
| Code: | KE16D107100 |
|---|
| Type: | Free choise |
|---|
| Level: | Bachelor |
|---|
| Credits: | 3.0 points |
|---|
| Responsible Teacher: | Turunen, Tero |
|---|
| Teacher Team: | Turunen, Tero |
|---|
| Language of Instruction: | Finnish |
|---|
Learning Outcomes
The student can define the basic concepts of business, different types of business concepts and ways of earning income in different professions. Student can interpret the meaning of the different stages involved in creating and planning business and the significance of those stages in establishing a health, vibrant business. Student can compile the basic business plans. Student can find the essential public and private stakeholders and sources of information in Finland that support new and developing enterprises.
Student's Workload
Total work load 80 h, of which
- scheduled studies 16 h
- independent studies 64 h
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
Part 1: Entrepreneurship and new Business Opportunities
- Introduction to the course
- Preliminary assignment: student gets to know an example entrepreneur in her/his professional area (by interviews, observation, articles, via Internet, etc.) and writes a short presentation and gives reasons for her/his choice.
- Business opportunities (detection/creation)
- Business idea, business concepts, and the process of establishing a business
- Examples of entrepreneurs and the business ideas they created
Part 2: Basic Business Concepts (online studies)
- Business and its sectors
- Types of innovations and the commercialization of them
- Sales and marketing
- Competition and competitive tools
- Stakeholders, supporting measures and sources of information
- the basics of business planning and analysis of the business environment (PESTE, SWOT)
Recommended or Required Reading
announced by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
preliminary assignment, lectures/workshop, online learning
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
preliminary assignment and participation to lectures/workshop 1/3, online assignments 2/3
Further Information
The course is not suited to students in the field of Business and administration (course content overlaps with required studies in the field).
Back