Strategic Planning of Corporate Communications
| Structure Type: | Course |
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| Code: | LTHA101 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Råtts, Saija |
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| Teacher Team: | Råtts, Saija |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2015 |
3 spring |
3.0 |
2018-01-01 |
2018-07-31 |
| LITAKO-2016 |
3 spring |
3.0 |
2019-01-01 |
2019-07-31 |
Learning Outcomes
The student is able to analyze and develop both internal and external corporate communication and student is able to create and conduct a communication strategy. The student is able to recognize the meaning of communication and communication strategy as a resource in corporate operations and its result. The student is able to analyze corporate communication and is capable to utilize different feedback channels and research.
Student's Workload
Total work load 81 h:
Lectures about 15 h
Group work, autonomous studies, exercises and web based learning approximately 40 h
Literature 25 h
Prerequisites / Recommended Optional Courses
1. year communication studies.
Contents
- Corporate communications
- Levels of planning communication
- PR and customer communications
- Crisis communication
- Analyzing communication and its future
- Communication strategy and plan
Recommended or Required Reading
Juholin, E. (2006 tai uudempi painos). Communicare! Viestintä strategiasta käytäntöön. Helsinki: Infor.
Other materials provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, independent study, web based learning, the course is partly virtual
Assessment Criteria
1: Argumentation is biased and scant and illustration is scant and irrelevant.
The structure of text is disconnected and incoherent. Communication is sender-oriented: the goal, receiver or the situation are not taken into account sufficiently.
3: Argumentation is quite unbiased and believable and illustration is relevant. The structure of text is mainly clear and coherent. The student takes the goal, receiver and the situation into account to some extent in their communication. Is able to maintain interaction in communication.
5: Argumentation is unbiased, taking different viewpoints into account, and convincing and illustration is relevant, effective and considered (e.g. choice of words). Follows the structure characteristic of the genre; text is logic, clear and coherent. The goal, receiver and the situation are taken into account in an excellent and convincing manner. Interaction in communication is highly skillful.
Assessment Methods
Oral and written individual and group assignments and active participation
Work Placement
No workplacement
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