Marketing Research
| Structure Type: | Course |
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| Code: | KD07BMMA136 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 6.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
3 spring |
6.0 |
2016-01-01 |
2016-07-31 |
| LITAKO-2014 |
2 spring |
6.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
The student can describe the basic principles of research and give examples of utilizing research in business. The student can define the key concepts in both quantitative and qualitative research. The student is able to compare methodological options, to select a method appropriate for the given problem and to give arguments in support of the choices made. The student is capable of planning, carrying out and reporting a small scale research project that produces added value for a firm.
Student's Workload
Total work load of the course: 160 h
- of which scheduled studies: 60 h
- of which autonomous studies: 100 h
Prerequisites / Recommended Optional Courses
Basics of Statistics, Virtual enterprise activities, Marketing Thinking.
Contents
- Basic concepts in research and planning marketing research
- Collection and analysis of survey and qualitative data
- Carrying out a small scale research project for a firm
- Reporting research results and presenting them
Recommended or Required Reading
To be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, excercises, research project.
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can describe the basic principles of research and give examples of utilizing research in business. The student can define the key concepts in both quantitative and qualitative research. The student is able to compare methodological options, to select a method appropriate for the given problem and to give arguments in support of the choices made. The student is capable of planning, carrying out and reporting a small scale research project that produces added value for a firm.
Good (4-3): The student has done the work well and participated actively. The student can describe the basic principles of research and give examples of utilizing research in business. The student can define the key concepts in both quantitative and qualitative research. The student is able to compare methodological options, to select a method appropriate for the given problem and to give arguments in support of the choices made. The student is capable of planning, carrying out and reporting a small scale research project that produces added value for a firm.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the basic principles of research and give examples of utilizing research in business. The student can define the key concepts in both quantitative and qualitative research. The student is able to compare methodological options, to select a method appropriate for the given problem and to give arguments in support of the choices made. The student is capable of planning, carrying out and reporting a small scale research project that produces added value for a firm.
Assessment Methods
Exam 20 %, research plan 30 %, research report 50 %.
Work Placement
None.
Further Information
The course accrues 6 R&D credits.
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