Innovations and Customer Value
| Structure Type: | Course |
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| Code: | LTVAMA501 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2015 |
2 spring |
4.0 |
2017-01-01 |
2017-07-31 |
| LITAKO-2016 |
2 spring |
4.0 |
2018-01-01 |
2018-07-31 |
Learning Outcomes
The student can describe the role of innovation in the success of a firm. The student can analyse the earnings logic of a firm as well as the benefits experienced and costs incurrent by the customer through the firm's offering. The student can look for new ways to increase customers' total benefit, i.e. produce ideas new products, services and operations models grounded on the analysis. The student can also assess alternative ways of creating value for a chosen target group, i.e. can evaluate critically the profitability of potential innovations. The student can act as member of a learning group and can assess his/her capabilities as well as those of others.
Student's Workload
Total work load of the course: 106 h
- of which scheduled studies 28 h
- of which autonomous studies 78 h
Prerequisites / Recommended Optional Courses
Professional studies common to the degree programme
Contents
- Innovations as a part of business
- Analysing the offering of a firm
- Analysing competing offerings
- Role of pricing in customer value
- Service dominant logic as basis of customer value
Recommended or Required Reading
To be announced by lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, excercises, cases, online-assignments, independent work.
Assessment Criteria
1: The student describes the role of innovation in a firm’s success on basic level. The student analyses the earnings logic of a firm and customer benefits/costs satisfactorily. The student produces, based on analyses, some reasonably grounded ideas for new products/services/operations models. The student also finds an alternative means of providing customer value for a target group from the chosen perspective and can satisfactorily compare the alternatives. The student acts as a member of a learning group and assesses his/her capabilities as well as those of others.
3: The student describes the role of innovation in a firm’s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and fairly logically. The student produces, based on analyses, some well-grounded ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.
5: The student describes the role of innovation in a firm’s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and with critical judgement. The student produces, based on analyses, several very well grounded and workable ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives, providing reasoned grounds for the comparisons. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.
Assessment Methods
Exam 40 %
Cases and online assingments 60% (including self- and peer assessment)
Work Placement
No practical training.
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