English for Marketing and Sales Professionals
| Structure Type: | Course |
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| Code: | KD074CYEN36 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Simon, Heli |
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| Language of Instruction: | English |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
2 spring |
3.0 |
2015-01-02 |
2015-07-31 |
| LITAKO-2014 |
2 spring |
3.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
The student is able to succeed in routine sales and marketing situations conducted face to face, over the phone and in writing.
Furthermore, the student can
- recognize the significance of printed and online marketing materials
- produce sales and marketing materials of professional quality
- independently produce various kinds of messages and documentation of the field
- use different media for effective sales and marketing communications.
Student's Workload
The total student workload is ca. 80 hours.
Prerequisites / Recommended Optional Courses
English at Work
Contents
Product promotion, the language of promotion, promotional materials, sales and marketing presentations, sales calls and talks, meetings and negotiations.
Recommended or Required Reading
Material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Contact study, virtual study and independent study. Team-based and individual tasks. The teacher emphasizes the use of collaborative tools allowing student teams to communicate and manage the course tasks efficiently.
Assessment Criteria
Assessment criteria are announced at the beginning of the course.
Assessment Methods
Asssessment methods are agreed upon at the beginning of the course.
Work Placement
No internship included in the course.
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