Exhibition and Fair Project

Structure Type: Course
Code: KI15CPROJ03
Type: Elective
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Pitkäkoski, Tuija
Teacher Team: Pitkäkoski, Tuija ; Nieminen, Kirta
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
PALVELUJ-2013   3 autumn   5.0   2015-08-01   2015-12-31  

Learning Outcomes

Student understands the principals in fair and exhibition marketing activities and understands their diversified possibilities as a tool in marketing communication. Student is able to carry out the whole set of three phases in fair and exhibition activities: planning, implementation and follow-up. Student is able to design a marketing communication plan and carry it out. Student understands how a stand must be visually and functionally planned and built in order to reach the goals set by the company marketing management and in order to be profitable investment.

Student's Workload

Supervised planning and implementation work 50h,
Independent studies to fulfill the project 85h

Prerequisites / Recommended Optional Courses

No previous studies are required.

Contents

• planning the stand
• executing the stand
• marketing follow-up

Recommended or Required Reading

Markkinointiviestintä: Vuokko Pirjo (WSOY)

Menesty messuilla, Yrityksen opas.

Other study material will be announced later.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and planning, executing and follow-up of fair event.

Assessment Criteria

5
Students can plan, realize, follow and evaluate their trade fair project compiled in accordance with the marketing strategy. The weight of the project is on sales promotion, visual aspects, functionality and economy.
3
Students can plan, realize and follow their trade fair project compiled after the marketing strategy. The weight of the project is on sales promotion, visual aspects and budgeting.
1
Students are able to realize a trade fair project based on the marketing strategy. The project has some sales promoting, visual, functional and economical characteristics of a successful fair project.

Assessment Methods

The assessment of the fulfilled project (student and teacher assessment) on the basis of the criterion and objectives set for the project.

Back