Marketing management
| Structure Type: | Course |
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| Code: | KB02CLIMJ4 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Holma, Heikki |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will become familiar with the planning and managing of marketing. They will be competent in compiling a marketing plan for a case company using their previously acquired knowledge.
Upon completion of the course, students will
- understand marketing as a part of a company's strategic business planning and management,
- acquire profound knowledge of the model of environmental marketing and the knowledge environment model and understand the significance of their operationalisation and implementation,
- understand the differences and connections between the strategies for consolidates, overall business, and marketing, as well as the connections strategies have to organisational structures, procedures and operations schemes,
- understand the more common strategic and operative management standards, which are also feasible to use in marketing management,
- be competent in assessing the development that takes place in the field and the impact it has on a company's marketing, and
- be competent in applying the knowledge they learn when compiling a marketing plan for a case company.
Student's Workload
Total work load of the course 108 h
- of which schedule studies 32 h
- of which autonomous studies 76 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
- Strategic and operative planning and management of marketing
- Model of environmental marketing and the knowledge environment model
- Strategic decisions, structures, procedures and operations schemes in marketing
-Marketing plan
Recommended or Required Reading
- Juslin H. and Hansen E. .2002 Strategic Marketing in the Global Forest Industries (assigned pages). Authors Academic Press.
- Juslin H. & Neuvonen J. 1997. Metsäteollisuustuotteiden markkinointi. Ministry of Education.
- Other material to be announced at the beginning of the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Supervised assignments
- Field trips
- Exam
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
- Active participation
- Assignments
- Exam
- Grading based on a scale of 1 to 5
Work Placement
None
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