Social media in Library´s Marketing and Communication
| Structure Type: | Course |
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| Code: | KH18CKSM01 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Haasio, Ari |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will know how to use social media in library’s marketing and communication.
Student's Workload
Lectures and groupwork 54 h, independent study 25 h.
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
- Tools of social media
- Social media as a marketing and communication tool in libraries
- Social media and marketing and communication solutions in libraries
Recommended or Required Reading
Haasio, A. Sosiaalinen media ja kirjastot. Avain 2013.
Availability: http://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=104475
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures,demos, groupwork and exam.
Assessment Criteria
1-2
- the student can give a presentation about using social media in marketing and communication satisfactory
- All the assignments are made
- The student understands the solutions on social media and the basic use of them
3-4
- the student can give a good presentation about using social media in marketing and communication
- All the assignments are made well
- The student can use different tools well and has a good understandning about different solutions
5
- the student can give an gexcellent presentation about the developing and evaluating library services
- All the assignments are made with commendable marks.
- The student can use different tools well and has a good understandning about different solutions
Assessment Methods
Attendance at lectures, activity with the course, exam, credits from demos and excersises.
Work Placement
No work placements.
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