Social media and entrepreunership
| Structure Type: | Course |
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| Code: | KA01DVVO14 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Kannasto, Elisa |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| MAELINK-2016 |
3 autumn |
3.0 |
2018-08-01 |
2018-12-31 |
Learning Outcomes
Students are able to identify the various channels of social media and ability to use it in organizations. The student can read and produce the appropriate social media text and use social media as a communication channel. Students are able to retrieve information from social media and make choices between the communication channels. The student is able to draw up a social media strategy.
Student's Workload
Total workload of the course 80 h
Network Working 50 hours
Literature and the study of material 28h
Lectures 2 h
Prerequisites / Recommended Optional Courses
No prerequisitites
Contents
The use of social media in companies and the associations in point of view.
Tools of Social media (eg. Facebook, Twitter, blogs, Instagram)
Facebook marketing
Social media for internal and external communications, in content production point of view,
Social media opportunities and challenges
Recommended or Required Reading
Will be given during course
Mode of Delivery / Planned Learning Activities and Teaching Methods
Network studies
Assessment Criteria
Excellent (5) Student has completed the tasks excellently and has actively and constructively participated in the course. Student will identify opportunities to use social media and is able to plan its use as part of an organization's operations. The student is able to evaluate a variety of social media channels and to make choices between them. Students will produce suitable content methodically and correctly.
Good (4-3) Student has completed the tasks well and has actively participated in the course. Student will identify opportunities to use digital media organizations, and is able to plan its use as part of an organization's operations. The student is able of evaluating a variety of social media channels, and make informed choices between them. The student is able to plan the use of social media. student will demonstrate strategic thinking social media
Satisfactory (2-1) Student has completed the tasks assigned to and has participated in the course. Student will identify opportunities to use social media organizations. The student knows the different channels of social media and their differences.
Assessment Methods
It is estimated on a scale of 1 to 5 based on the participation in the work of the network and tasks
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