International Marketing Management
| Structure Type: | Module |
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| Code: | INTERMARK |
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| Level: | Master |
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| Credits: | 0.0 points |
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| Responsible Teacher: | Aho, Anne-Maria |
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| Language of Instruction: | English |
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Learning Outcomes
The goal of this program is to deepen students' knowledge of SME marketing. Students will learn skills pertaining to the development of international marketing strategies, and they will acquire more profound knowledge of business to business marketing. This course focuses the creation and development of business relationships. Students will also learn to plan marketing campaigns on the basis of a business strategy.
Contents
- Advanced International Marketing: 5 cr
- Advanced Relationship Marketing: 5 cr
- Implementation of Global Strategies: 5 cr
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