Automotive Marketing and Services
Structure Type: | Course |
Code: | KC00BYT1041 |
Type: | Compulsory |
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Level: | Bachelor |
Credits: | 3.0 points |
Responsible Teacher: | Saunamäki, Ari |
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Language of Instruction: | Finnish |
Course Implementations, Planned Year of Study and Semester
Curriculum   | Semester   | Credits   | Start of Semester   | End of Semester |
KOTU-2013AUTO   |
3 spring   |
3.0   |
2016-01-01   |
2016-07-31   |
KOTU-2014AUTO   |
3 spring   |
3.0   |
2017-01-01   |
2017-07-31   |
KOTU-2015AUTO   |
3 spring   |
3.0   |
2018-01-01   |
2018-07-31   |
KOTU-2016AUTO   |
3 spring   |
3.0   |
2019-01-01   |
2019-07-31   |
Learning Outcomes
Upon completion of the course, students;
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject
Student's Workload
Will be announced at the beginning of the course.
Contents
- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
- Sustainable development in car field
Recommended or Required Reading
Lecturers material
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Exercises
- Group work
- Independent study
- Information search
Assessment Criteria
1 Student knows the basics of the knowledge objectives of the course.
3 Student knows the knowledge objectives of the course well.
5 Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment Methods
An examination/other way and trainings: 70/30
The presence (min 50%) and hour activity affect a grade.
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