Automotive Marketing and Services

Structure Type: Course
Code: KC00BYT1041
Type: Compulsory
Level: Bachelor
Credits: 3.0 points
Responsible Teacher: Saunamäki, Ari
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
KOTU-2013AUTO   3 spring   3.0   2016-01-01   2016-07-31  
KOTU-2014AUTO   3 spring   3.0   2017-01-01   2017-07-31  
KOTU-2015AUTO   3 spring   3.0   2018-01-01   2018-07-31  
KOTU-2016AUTO   3 spring   3.0   2019-01-01   2019-07-31  

Learning Outcomes

Upon completion of the course, students;
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject

Student's Workload

Will be announced at the beginning of the course.

Contents

- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
- Sustainable development in car field

Recommended or Required Reading

Lecturers material

Mode of Delivery / Planned Learning Activities and Teaching Methods

- Lectures
- Exercises
- Group work
- Independent study
- Information search

Assessment Criteria

1 Student knows the basics of the knowledge objectives of the course.
3 Student knows the knowledge objectives of the course well.
5 Student knows the knowledge objectives of the course well and can apply their knowledge in practice.

Assessment Methods

An examination/other way and trainings: 70/30
The presence (min 50%) and hour activity affect a grade.

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