Retail business and its operational environment
| Structure Type: | Course |
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| Code: | KD07BMMA222 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Mutka-Vierula, Kristiina |
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| Teacher Team: | Mutka-Vierula, Kristiina |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students are able to compare the different forms and types of stores of retail trade and analyse the operational environment of retail trade in Finland. They recognise changes in the operational environment and are able to link them with the success of a retail store. Students are able to compare and analyse the operations of different stores and chains of stores. They can draw conclusions from the operations of retail business on the basis of sustainable development and social responsibility. They are able to analyse a store as a work place.
Student's Workload
- face-to-face guidance 2 h
- independent study 132 h
Prerequisites / Recommended Optional Courses
Basics of business competence
Contents
- retail business operations in Finland
- different forms and types of stores of retail business
- changes in the operational environment of stores and the influence of the local market on the success of a retail store
Business chain models
- Franchising
- Online business
- Selling specialty goods
- Central features of managing a commercial enterprise (strategic and operative management, customre value, development of business concepts)
Recommended or Required Reading
- Heinimäki, Heikki 2006. Kaupan toimintaympäristö
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=73196
- Kautta, Matti; Lindholm, Arto 2005. Ketju. Kaupan ketjuliiketoiminta
Availability: http://tiny.cc/rmmxkx
- Retail - Kaupan työt ja toiminta (eri kirjoittajia; Edita, 2008)
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=88021
- Hukka M. 2005. Ketjuuntumisesta kilpailuetu. Ketjuuntuminen suomalaisessa erikoiskaupassa
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=68527
- Other material distributed by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
- independent study and online assignments
Assessment Criteria
Excellent (5): The student has carried out work to en excellent standard. Students are able to compare the different forms and types of stores of retail trade and analyse the operational environment of retail trade in Finland. Students are able to compare and analyse the operations of different stores and chains of stores. They can draw conclusions from the operations of retail business on the basis of sustainable development and social responsibility.
Good (4-3): The student has carried out work well. Students are able to compare the different forms and types of stores of retail trade and analyse the operational environment of retail trade in Finland. Students are able to compare the operations of different stores and chains of stores. They can draw conclusions from the operations of retail business on the basis of sustainable development and social responsibility.
Satisfactory (2 – 1): The student has completed all the tasks. Students are able to compare the different forms and types of stores of retail trade and explain the operational environment of retail trade in Finland. Students are able to compare the operations of different stores and chains of stores.
Assessment Methods
- assigments and exams
Work Placement
Work placement is not included in the course.
Further Information
- the course is completed on the basis of a cooperation agreement with Kesko
- the number of participants is limited
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