Operational Environment and Competitive Tools of Retail
| Structure Type: | Course |
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| Code: | LTVAKY101 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Mutka-Vierula, Kristiina |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2015 |
2 spring |
5.0 |
2017-01-01 |
2017-07-31 |
| LITAKO-2016 |
2 spring |
5.0 |
2018-01-01 |
2018-07-31 |
Learning Outcomes
The student obtains a general view of trade and its significance in Finland. They are able to describe target customer groups of different retail trade sectors and what they use their money for. The student is able to explain the role and functions of trade in the distribution chain. They are able to describe the weapons of trade of entrepreneur-based trade and the shopkeeper-entrepreneur’s role in the retail trade chain and at a company belonging to a chain.
Student's Workload
Independent work 135 h.
Contents
trade as a field of activity in Finland
- customers of trade
- distribution channels
- competitive weapons
- shopkeeper and entrepreneurship
Recommended or Required Reading
Retail - Kaupan työt ja toiminta (toimittaja Satu Rämö; Edita, 2013)
Material in internet.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Independent study and online assignments
Assessment Methods
Assigments and exams
Further Information
Agreement with SeAMK and Kesko.
Amount of students is limited.
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