Seminar on Business in Scandinavia
| Structure Type: | Course |
|---|
| Code: | KD06CNMA690 |
|---|
| Type: | Elective |
|---|
| Level: | Bachelor |
|---|
| Credits: | 3.0 points |
|---|
| Responsible Teacher: | Rantalainen, Sirkku |
|---|
| Teacher Team: | Seppälä, Päivi |
|---|
| Language of Instruction: | English |
|---|
Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| INBUS2-2015 |
4 autumn |
3.0 |
2018-08-01 |
2018-12-31 |
| INBUS2-2016 |
4 autumn |
3.0 |
2019-08-01 |
2019-12-31 |
Learning Outcomes
Students are able to analyse the features of Scandinavia as a market area. They can find differences in the economic, political and cultural environment. They can find the channels of distribution and utilize various marketing strategies. Special attention will be paid to Finland and Sweden as market areas.
Student's Workload
Total workload of the course: 80 hours.
Prerequisites / Recommended Optional Courses
No specific requirements
Contents
The course involves a field trip to Sweden, visits to companies in various fields, case studies of companies, journal writing, and presentations.
Recommended or Required Reading
Material distributed by the lecturers and online material
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Active participation in the seminar
- Completing reports
- Presentations
- Active, positive and constructive attitude towards the seminar
- Group work
- Learning diary
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively to the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.
Good (4-3): The student has carried out work well and participated actively during the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to carry out market analyses.
Special attention will be paid to Finland and Sweden as market areas.
Assessment Methods
Total workload of the course: 80 hours.
Back