Business in Creative Industries
| Structure Type: | Course |
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| Code: | KH00AYT21 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Teacher Team: | Juppo, Merja |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUTU-2013 |
4 autumn |
2.0 |
2016-08-01 |
2016-12-31 |
| MK-2013 |
3 spring |
2.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
Students will recognise special characteristics of their field. They will know the strengths and weaknesses and their impact on business. Students will identify the possibilities and threats of their field in the environment from the viewpoint of their business. They will recognise user behaviour and are able to segment, do competitor analysis, and do positioning
Student's Workload
Total work load of the course: 78 h
case studies 50%
business plan 50%
Prerequisites / Recommended Optional Courses
Introduction to Business Management
Contents
case studies and compiling a business plan
Recommended or Required Reading
Material will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
case studies and independent study
Assessment Criteria
5 Excellent command of knowledge and skills in accordance with the learning outcomes
3 Good command of knowledge and skills in accordance with the learning outcomes
1 Satisfactory command of knowledge and skills in accordance with the learning outcomes
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