Consumer Behaviour
| Structure Type: | Course |
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| Code: | KD07BMMA170 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Teacher Team: | Anttila, Terhi |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
3 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| LITAKO-2014 |
3 spring |
3.0 |
2017-01-01 |
2017-07-31 |
Learning Outcomes
Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour. Students can draw conclusions relating to marketing decison-making applying consumer behaviour knowledge.
Student's Workload
- lectures and presentations 27 h
- group work 22 h
- independent work 31 h
Prerequisites / Recommended Optional Courses
Marketing studies in virtual enterprise activities, Marketing Thinking.
Contents
- Finnish consumption society
- Consumer behaviour as an individual and as a member of a group
- Gathering consumer information: needs, motives, values, attitudes and involvement
- Purchasing and decision-making process of consumers
- Various types of consumers, cultures, subcultures, and lifestyles
Recommended or Required Reading
- Solomon, M. & Bamossy, G. & Askegaard, S. & Hogg, M. (2006). Consumer Behaviour -European Perspective
Availability: http://tiny.cc/s2mxkx
- Other material announced by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures and presentations
- group work
- independent work
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour. Students can draw conclusions relating to marketing decison-making applying consumer behaviour knowledge.
Good (4-3): The student has carried out work well and participated actively. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour.
Assessment Methods
- written exam 40 %
- group work 40 %
- independent work 20 %
The student must pass all parts to receive a grade for the course.
Work Placement
Work placement is not included in the study.
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