Cross-Cultural Business and Marketing Communication

Structure Type: Course
Code: KD19BINT003
Type: Compulsory
Level: Bachelor
Credits: 6.0 points
Responsible Teacher: Isaacs, Cory
Teacher Team: Isaacs, Cory ; Koski, Miia
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
INBUS2-2013   2 autumn   6.0   2014-09-01   2014-12-31  
INBUS2-2014   2 autumn   6.0   2015-08-01   2015-12-31  
INBUS2-2015   2 autumn   6.0   2016-08-01   2016-12-31  
INBUS2-2016   2 autumn   6.0   2017-08-01   2017-12-31  

Learning Outcomes

Students will know the dynamics of cross-cultural interaction in business contexts and acquire skills in confronting various cultures and culture shock in professional environments.

Students will possess knowledge of how cultural aspects change marketing communications.

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Student's Workload

156 hours = 6 credits
Cory - 20 hours of lectures and guided practice
Miia - 15 hours of lectures and guided practice
Cory and Miia combined classes - 10 hours
- 111 hours of independent work.
Students are free to decide on their own and within their groups how to use the 100 hours in regards to completing the course tasks and reading the course book.

Prerequisites / Recommended Optional Courses

No previous studies are required.

Contents

- Business etiquette
- Intercultural communication
- Negotiations in business
- National characteristics and stereotypes

- Cultural differences and marketing communication
- Creating multicultural advertising campaigns

Recommended or Required Reading

- Material provided by the teacher

- Gesteland Richard R. Cross-Cultural Business Behavior Copenhagen Business School Press. Online EBRARY book, 374 pages

- Hofstede, G. (2001). Culture's consequences comparing values, behaviors, institutions and organizations across nations. Thousand Oaks, CA: Sage Publications cop.

- Browaeys and Price, Understanding Cross-cultural Management 2nd Edition. Pearson Education (2011).

- Wild and Wild, International Business: The Challenges of Globalization, by 7th Edition. Pearson Education (2014). Pages 64-95.

- Usunier,Jean-Claude & Lee, Julie Anne (2005). Marketing Across Cultures. PrenticeHall. Fourth Edition.

- De Mooij,Marieke: Global Marketing and Advertising (2010). Understanding CulturalParadoxes. Sage Publications. Third Edition.

- Friedmann,Anthony (2006). Writing for Visual Media. Elsevier. Second Edition.

- Omar,Ogenyi (2009). International Marketing. Plagrave Macmillan.

Mode of Delivery / Planned Learning Activities and Teaching Methods

- Lectures and Guided Practice
- Independent work
- Guided web-studies and quizzes
- Role play
- Presentation

Assessment Criteria

Excellent (5)
The final exam, presentation, quizzes, role play and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Good (4-3)
The final exam, presentation, quizes, role play and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Satisfactory (2-1)

The final exam, presentation, quizzes, role play and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment Methods

- Hofstede Quiz 20%
- Presentation 20%
- Role play (Pass/Fail)
- Gesteland Quiz 30%
-Marketing Quizzes 30%
A written retake exam is the only way to raise your final grade. It will be based upon both parts of the course.

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