Social Media in Corporate Communications
| Structure Type: | Course |
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| Code: | KD07DWVI003 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Råtts, Saija |
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| Teacher Team: | Råtts, Saija |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will be able to recognize the opportunities of the social media in corporate communications. Students will be competent in producing texts in the social media and using the social media as a channel of corporate communications.
Student's Workload
Web based learning about 30 h
Literature and materials about 20 h
= 54 h
Prerequisites / Recommended Optional Courses
No previous studies are required
Contents
- social media
- social media channels and different ways to use them
- using social media in corporate communication
Recommended or Required Reading
The material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Web based learning, ex. Moodle and Facebook
Assessment Criteria
Pass = The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in corporate communications. The student is also capable to bring out the familiarization to the materials and literature. Additional student will do the social media plan to some company and show hers/his ability to utilize the social media in corporate communications.
Fail = The student is only rare or casually taking part conversations and is not able to bring out the familiarization to the materials and literature and the ability to recognize the possibilities that the social media has in corporate communications. The student won’t do any social media plan at all or the plan is very poor. The student is not capable to show hers/his ability to utilize the social media in corporate communications.
Assessment Methods
Participation in online exercises and assignments: pass/fail
Work Placement
Work placement is not included in the course.
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