Marketing in hospitality business
| Structure Type: | Course |
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| Code: | KI15BRPJ012 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Nuotio, Liisa |
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| Teacher Team: | Ojala, Elina (Lehtori) |
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| Language of Instruction: | English |
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Learning Outcomes
Students will know the significance of planned marketing, marketing channels and customer service, in a service-providing organization.
- Additionally, students will be able to compare advertisements in a service-providing organization.
Student's Workload
- Lectures 40h exercises, marketing plan, online learning, examination, independent study and team work 68h
Prerequisites / Recommended Optional Courses
- No prerequisites
Contents
• Significance of marketing in the service sector and basic concepts of marketing
• Marketing channels
• Significance of planning and compilation of a marketing plan and advertisement
Recommended or Required Reading
- study material will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures, exercises, marketing plan, online learning, examination
- Part of the assignments are integrated into the Management of Food Services course.
Assessment Criteria
5
Students can analyse the significance of planned marketing, marketing channels and customer service, in a service-providing organization.
Students are able to analyse advertisements in a service-providing organization
3
Students can explain the significance of planned marketing, marketing channels and customer service, in a service-providing organization.
Students are able to compare advertisements in a service-providing organization
1
Students know the significance of planned marketing, marketing channels and customer service, in a service-providing organization.
Students are able to list differences of the advertisements in a service-providing organization
Assessment Methods
- Active participation, marketing plan, advertisement, examination
Further Information
- 2 credits for online studies
- 2 credits for R&D
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