Customer-oriented Business Operations
| Structure Type: | Module |
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| Code: | KD22ASLI |
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| Level: | Master |
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| Credits: | 15.0 points |
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| Responsible Teacher: | Aho, Anne-Maria |
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| Language of Instruction: | Finnish |
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Learning Outcomes
The aim of the module is to provide students with advanced knowledge of marketing management. The Customer Relations Management (CRM) course familiarises students with the special features of relations marketing with special emphasis on services marketing, b-to-b marketing, and consumer durables. Upon completion of the course, students will know how to take the characteristics of the aforementioned product/service during the stages of its lifespan into consideration when marketing it to various customers. Students will understand the role of relations marketing in the various phases of a products/services lifespan as a maintainer and developer of customer relations. CRM systems are a central part of the problems related to customer relations management. The International Marketing course introduces students to the influence of cultures in the international marketing business environment. Special emphasis in the course is given to how competitive tools in marketing can be adjusted to the chosen business environment of each enterprise. Strategies in internationalisation are also a theme of the course.
Contents
- International marketing
- Purschasing behaviour
- Custormer relationship management
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