Marketing 2: Finding Customer Value
| Structure Type: | Module |
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| Code: | LTVAKMA2 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 10.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Learning Outcomes
A firm's ability to create superior customer value is based on recognition and in-depth understanding of customer needs. The aim of this module is to provide the student with tools to 1) plan and carry out market research, 2) analyse customer behaviour and 3) utilize customer information in marketing.
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