International Business simulation - Global Challenge
Structure Type:
Course
Code:
KD06BNMA643
Type:
Compulsory
Level:
Bachelor
Credits:
3.0 points
Responsible Teacher:
Mäkeläinen, Ville-Pekka
Teacher Team:
Rantalainen, Sirkku ; Mäkeläinen, Ville-Pekka
Language of Instruction:
English
Learning Outcomes
Students are capable of making international business decisions in a company as a whole via simulation. They can analyze the results and profitability of their decisions and compare them to their competitors.
Student's Workload
Lectures and guided practice 24 h, independent and group work 56 h.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
- market analysis
- the choice of target groups
- positioning
- planning the international business strategies
- budgeting
Recommended or Required Reading
Material connected with the simulation
Mode of Delivery / Planned Learning Activities and Teaching Methods
- group work
- simulation
- independent work
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to market their products. They can also draw budgets and analyze the results of their company compared to their competitors.
Good (4-3): The student has carried out work well and participated actively. Students are able to apply management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to market their products. They can also draw budgets and analyze the results of their company compared to their competitors.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply management tools in an international team of students to an enterprise in a multicultural environment via simulation.
Assessment Methods
Performance in the simulation and reoprts in oral and written form.