Marketing
| Structure Type: | Course |
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| Code: | KA01CLITO02 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Tiainen, Juha |
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| Teacher Team: | Katila, Anu (Ilmajoki) |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will acquire knowledge about planning and managing marketing, and learn about the factors influencing planning and management. They will also learn how to compile a marketing plan.
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
Topics discussed in the course include strategic decisions in marketing and the planning of marketing.
Recommended or Required Reading
To be announced.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures, independent and group work
- Contact teaching (50 %)
- Independent study (50 %)
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
Active participation in classes and in completing assignments.
Work Placement
None
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