Marketing in Creative Industries
| Structure Type: | Course |
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| Code: | KH00AYT11 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Teacher Team: | Juppo, Merja |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUTU-2013 |
3 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| MK-2013 |
3 spring |
3.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
Students recognise special characteristics connected to their special field. They recognise strengths and weaknesses and the impacts on marketing strategies. Students identify possibilities and threats of their field in the environment from the viewpoint of marketing. They recognise user behaviour and are able to segment, do competitor analysis, and are familiar with competitive tools of marketing. They are able to do a marketing plan.
Student's Workload
Total work load of the course: 78 h
Prerequisites / Recommended Optional Courses
Introduction to Marketing (KH00AYT10),
Marketing in Creative Industries which consists of courses (KH00AYT01) Cost Plannng, and Business in Creative Industiries (KH00AYT21).
Contents
Students will get acquainted with different case studies regarding their own special field. They will discuss and find solutions for the problems. They will compile a marketing plan.
Recommended or Required Reading
Material will be announced at the beginning of the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- case studies
- independent study
Assessment Criteria
5
Student has an excellent command of the skills required in the course
3
Student has a good command of the skills required in the course
1
Student has a satisfactory command of the skills required in the course
Assessment Methods
case studies 50%, a marketing plan 50%
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