Students can apply the concepts and statistical techniques involved in marketing research. They can plan an internet survey. They can analyze and present results. By working in international group, students can identify and analyze cultural differences.
Student's Workload
Total work load of the course: 80 h
Prerequisites / Recommended Optional Courses
Marketing Research
Contents
The students, coming from several European countries, are mixed into international groups and they will conduct a consumer marketing research (possibly from the point of view of an existing company). The students will plan and run an Internet survey using an international e-mail database, they analyze the research data, make a research report and present the results.
Recommended or Required Reading
Articles and literature to be announced.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Teamwork
- Research project
Assessment Criteria
Will be announced at the beginning of the course.
Assessment Methods
Teamwork: student's contribution, questionnaire, analysing of results and final presentation.
Further Information
Research and development 3 cr
Virtual learning 1 cr
Llimited number of participants