Digital Marketing Communications
| Structure Type: | Course |
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| Code: | KD07BMMA212 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
2 spring |
3.0 |
2015-01-02 |
2015-07-31 |
Learning Outcomes
The student recognizes the possibilities of digital media in marketing and can plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Student's Workload
Total work load of the course: 80 h
- of which scheduled studies: 24 h
- of which autonomous studies: 56 h
Prerequisites / Recommended Optional Courses
Marketing studies in virtual enterprise activities, Marketing Thinking
Contents
- Digital media and internet
- Internet marketing
- Social media
- Mobile marketing
- Legal issues connected to digital marketing (e.g. copyrights)
Recommended or Required Reading
To be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and excercises, online excercises.
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the possibilities of digital media in marketing and can, to an excellent standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the possibilities of digital media in marketing and can, to a good standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed.
Assessment Methods
Excercises.
Work Placement
None.
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