Marketing for creative industries
| Structure Type: | Course |
|---|
| Code: | KMPLAM |
|---|
| Level: | |
|---|
| Credits: | 3.0 points |
|---|
| Responsible Teacher: | Leikkari, Esa |
|---|
| Language of Instruction: | Finnish |
|---|
Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2014 |
2 spring |
3.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
Students will
- become aware of the special features of their own marketing situation and learn to analyse it
- learn to analyse customer behaviour and segment customers in the cultural field
- know how to conduct a competitor analysis in their field
- become familiar with typical competitive advantages in marketing in their field and learn to apply them in practice
- learn to draw up a marketing plan
Student's Workload
Student's workload 78 hours
Prerequisites / Recommended Optional Courses
Introduction to marketing
Contents
- Case studies in marketing in the field of cultural management, discussions and seeking solutions
- A marketing plan for creative industries
Recommended or Required Reading
Students will be informed of the case study material at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
Case studies, independent study
Assessment Criteria
Grade 5 In relation to the learning outcomes, students have excellents skills, knowledge and attitudes. They are competent in argumentation, critical evaluation, application of learnt contents and in finding new solutions.
Grade 3 In relation to the learning outcomes, students have good skills, knowledge and attitudes. They know how to give reasons for their opinions and apply the contents taught.
Grade 1 In relation to the learning outcomes, students have passable skills, knowledge and attitudes. They apply the contents taught mechanically.
Assessment Methods
Case studies 30 %, marketing plan 70%
Back